Words can be also part of hallyu, or the Korean Wave.Ĭopyright ©2022 Dow Jones & Company, Inc. I want it to be used in Japan as commonly as in Korea. I use it in Japan on purpose, even though I have to explain what that means every time. People don't seem to realize that it was created because of me. It became synonymous with a great figure. In 2003, when the word 'momjjang' was first coined, I thought it was just a passing fad. How do you feel about the term momjjang ajumma? When we have enough trainers in Japan, Japanese women will have more chance to do my Figure-robics … Japan is a stepping stone for me to expand more globally in the future. My program is designed for Asians who want to burn off extra body fat while building up small muscle.

A Western woman wants to be curvy and muscular while we focus more on staying slim and fit. Most existing fitness programs are tailored to Westerners, but what an Asian woman wants is different. My plan is to expand the business more in 2011.

Six professional Japanese trainers have so far graduated. I run an education center in Japan to train Figure-robics specialists. What other plans do you have for business in Japan? My next venture will be a 3-D workout video. You can easily change the instructor's position on screen, using a remote control to learn the exact movement. I realized fitness game can be very effective. The game is a 30-minute-long extensive cardio exercise.

I developed Figure-robics in 2005 based on my workout experiences. Jung Da-yeon:IE Institute, a Japanese game software company which mostly makes educational games for Nintendo Wii, came up with the idea first. WSJ:How did you come to make a game for Nintendo Wii? She talked to us more about her career and business plans. In Korea, the 44-year-old diet trainer had a short stint as a TV actress in 2008 and runs a fitness center in Ilsan, a suburb northwest of Seoul. Her most recent book there came out last summer sold more than 520,000 copies and topped Japan's bestseller list in June. In 2004, the fitness guru was invited to Japan's NHK-TV after it reported on South Korea's 'momjjang syndrome.' She then expanded her fitness empire to Japan with DVDs and books.

Jung da yeon download exercise videos